What is Authentic Business The Performance Dialogue team are committed to promoting the principles of Authentic Business - here's why: Authentic Business starts from an alternative point - what is the purpose of what you are trying to do - and what business plan will support this process. Authentic Business champions WIN/WIN for everyone involved - supplier, business and customer. Authentic Businesses principles are ecologically sound. Authentic Businesses are ethical and work with high integrity. These are approaches to business in which Performance Dialogue share. Lastly, Performance Dialogue shares an interest in being conscious about the environment in which we live - we put back in what we take out. Find out more about Authentic Business on www.authenticbusiness.co.uk